Module 4: Soft skills

Last updated: September 21, 2022

Learning Objectives

Welcome to module 4: Soft skills

The module provides knowledge on the principles of business communication and useful information to manage such communication addressed both internally, through the transmission of knowledge, ideas and beliefs to its collaborators and employees, and outside the company (communication with customers, resellers , officials or authorities).

The module also tries to provide useful insights to develop problem solving skills (define, manage, solve a problem) and emotional intelligence which translates into the ability to be resilient, to a given context, to have mental openness and flexibility.



The growing importance of soft skills in work is highlighted in the World Economic Forum’s “The Future of Jobs” (2020) report. Soft skills prevail in the ranking of the 15 top skills for the year 2025, which explains why many companies are adopting specific procedures for their evaluation in the candidate selection process.

Compared to hard skills (measurable), technical skills useful for carrying out a certain job (specific), soft skills are intangible and attributable to the personal aptitudes and qualities of the individual, by their nature difficult to measure and transversal.

Why are they important?

  • Hard skills are useless without soft skills to back up their task-related knowledge.
  • Soft skills are more difficult to learn and therefore more valuable.
  • Today’s workplaces are collaborative, relying heavily on soft skills to get things done.
  • Soft skills such as empathy and a sense of humor improve the customer experience.
  • The future of work lies in soft skills; these human characteristics can’t be replicated or replaced by automation or artificial intelligence (AI)”.



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