With the digital revolution, the new tools available (smartphones, wearables, tablets, etc.), online services (e.g. E-commerce, etc.), social media, applications, Internet of Things, have contributed to generating a large amount of data. The ability to collect, process and interpret this data can translate into greater value for organizations, following the generation of new knowledge that can be significant in decision making process.
Big Data Analysis is the analysis that is carried out on a complex and varied set of data (big data) aimed at extrapolating, through various techniques, information that can help the organization to have the right tools to complete the evaluation process.
This also applies to more traditional sectors, such as public transport.
To become a data-enabled company it is necessary to have a clear awareness of the know-how, of the strategies to be implemented for the collection, processing, interpretation of data, of the value of the data and an in-depth knowledge of the rules on privacy and use of data (UITP, 2021).
⃰ CRM: Customer Relationship Management